Eden has been directing commercials, music videos, content and short films for over twenty years. In his first year he was selected for the Saatchi’s New Directors Showcase in Cannes and selected by Campaign Magazine as one of the top ten new directors in the world.
The following year he picked up a Bronze Lion in Cannes for France Telecom ‘Beach’ that set the precedent for many other awards in Europe and the US, culminating in two Cyber Gold Lions for his notorious AppealNow.com campaign in 2005.
Since then he’s been based in Sydney, working locally and internationally. His approach is simple “without a great performance, you don’t have a great ad”.